I’ve been in the US for one month now and I’m already sick of commercials and ads. I totally understand that some services must deliver ads to control their costs and I agree with some ads but what happens here is insane.
If you are from Europe (as I am), you probably know that youtube has ads in the form of AdSense delivered as small popups at the bottom of the player. Here, in US, there are video ads delivered before the actual content. So, before being able to watch a video, one has to enjoy a 10-15 seconds commercial (luckily, longer ones get a Skip button after about 15 seconds).
Southpark Studios (the official site) delivers about 3 sessions of commercials/episode. Well… they need someone to sponsor the free videos but the same ad is delivered twice or even trice in a row. It might be a bug in their player but still this is no excuse. I know the IE9 and Jack in a Box commercials so well now that I can predict the next frame… oh, and there is a new one with a guy that gets hit by a frisbee - very annoying.
I was very surprised when I received a call, on my cell phone, which turned out to be an ad. Basically, it was a recorded message trying to sell me something. This is unbelievable because the number was 1 day old, only the phone company had it and I am pretty sure that I unchecked any “I want to be spammed box”. I was even called once by a real person who was trying to sell something.
Television used to be made of TV show with some ads… Here is ads with some TV show. Approx. every 15 minutes, the movie gets interrupted by 5 minutes of commercials. Also, my provider has an interactive TV guide from where I can pick the show that I want to see. The guide is full of ads and today something happened, something that made me write this post: during a movie I got an interactive (!) ad at the bottom of the screen. The commercial was asking me to press some button on the remote control if I want more details. WTF?? This is hilarious, I am being flooded with commercials…
The last example of ads-world is Amazon’s Kindle. They offer a $30 discount for Kindle, but there is a catch: “You’ll receive special offers and sponsored screensavers directly on your Kindle, including AmazonLocal deals in select cities. Your offers display on your Kindle’s screensaver and on the bottom of the home screen–they don’t interrupt reading”. So, what is this actually? It means that they will give you the Kindle cheaper but it will display ads forever.
The American society has many positive and negative aspects but the quantity of delivered ads is not the former class.